Custom Reports and Social KPIs
SM2 provides you with a comprehensive set of user tools, KPIs, reports and metrics that allow you to track and analyze conversations. Monitoring conversations, sentiment and competitive information through multiple social media channels is a vital part of building a consistent brand as well as creating relevant content that engages your audience. SM2's social KPIs and custom reports include:
Daily Volume
- Measure the magnitude of conversations for specific brands by coverage
- Define time periods including archived history
- Drill into the coverage of specific posts or comments
Share of Voice
- Learn what sources are having the greatest impact on a discussion
- Review content type share across multiple channels
- Compare the share of discussion across several brands to understand the drivers of conversation
Compare Dates
- Analyze brand conversations against competitors
- Track the trending and compare topics over time
- View side-by-side comparisons, rank against competitive offerings and benchmark against industry standards
Themes
- Discover issues being discussed about your brand, competitors or industry
- Understand a specific audience's unique interest
- Ensure keywords are accurately utilized within search setup
Demographics
- Identify influential sites, blogs and people
- Segment by popularity, gender and age of author
Author Tags
- Compare tag keywords between your brand and competitors
- Understand the common themes and magnitude of a conversation
- Identify niche keywords for SEO
Map Overlay
- Understand the magnitude of a conversation across various regions
- Isolate physical locations of various conversations
- Drill-down to interpret the nature of conversations
View Reports
- Awareness reporting with one click ensures you won't miss an important post or article
- Get access to relevant verbatims in real-time
- Stay informed on hot topics and react quickly
Sentiment Reports
- Gauge customer brand perception and emotional connection to advertising
- Understand sentiment distribution for a brand over a specific period of time
- Customize sentiment specific to industry or brand
Storyboard
- Infographics-like report that is easily exportable to .pdf or .png files
- Visual snapshot of who’s talking about your brand, and how they feel about it
- New feature in SM2 version 5.2
