Interactive Marketing at Toyota Motor Europe

A multilingual corporate website is a must for most multinational organizations. But these multilingual, multi-country sites are complex in many ways. How can you for example integrate ‘rich internet content’ such as flash in a multilingual environment?

Toyota works with targeted and specific messages per country, thanks to localized creations, delivered by many different creative agencies. Karen Peeters and Manuel von Rahden, responsible for one-to-one marketing at Toyota Motor Europe, explain how a framework of technical standards allows more room for creativity.