Virgin Money case study

Virgin Money, part of the Virgin Group, is a rising star of the financial services sector. It launched in 1995 using a call centre to field customer enquiries. In 2000, as adoption of the internet gathered momentum, Virgin Money spotted the potential of using a website to provide potential customers with information and the ability to order products, and so virginmoney.com was launched.

Virgin Money is now looking to focus on increasing its two-way communication with existing customers. Personalized content will be central to this, enabled by the SDL Tridion platform.

Jeremy Walters, Head of systems development at Virgin Money