Tourism Ireland case study

With most large Web development projects in Ireland costing around €20-30,000, Tourism Ireland’s €2.6 million budget for the development of its new global Web presence put it on another level. In fact, it is Ireland’s largest Web development project.

We wanted a ‘My Ireland’ function which would allow users to store web pages and build up a holiday itinerary which they could save or send to friends. We also wanted to incorporate digital media with video clips and digital radio providing a local flavour and engaging the customer.

Joe Byrne, Director of Markets and Customer Relations at Tourism Ireland