Thomas Cook case study

The Thomas Cook Group is a leading global travel group. In 2009 over 22 million people trusted Thomas Cook with their holidays. The group had a total revenue of over $15 billion generated from 21 different source markets. The group’s value “Obsession with Customer Service” is one of the key drivers behind their vision ‘go further to make dreams come true’.

With SmartTarget technology, we observed 50% higher conversion rates than on our conventional websites. Today, we have the best performing eCommerce platform in the entire group.

Finbar Hage, Director at Thomas Cook Netherlands

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