Goodyear case study

With more than 120 B2C Web sites to update and maintain in Europe, Middle East and Africa alone, Goodyear Dunlop Tires turned to SDL Tridion for its Web Content Management solution to communicate to its worldwide audience. It has two main premium brands, Goodyear and Dunlop, along with another brand, Fulda tires, and an additional four associated tire brands.

Before the integration was done, it used to take three weeks for approved content to become accessible on the portal. Now users bypass the IT department, adding content as and when they want.

Nicolas Costes eBusiness Director, EMEA at Goodyear Dunlop Europe