Atlas Copco case study

Atlas Copco’s customers are located almost everywhere on the globe. To them, Atlas Copco is a local company. To maintain this customer perception, the company needs to ensure that its Web communications strategy is timely, efficient and that it reflects the Atlas Copco brand values of innovation, interaction and commitment towards customer satisfaction and productivity. Challenged by a fragmented approach to managing global Web content, the company turned to SDL.

We found that if we published generic Atlas Copco content in seven languages, we could communicate locally with up to 80 percent of the total visitors to our sites.

Olivia Gambin, Web Communications Manager at Atlas Copco