Forrester - Trends 2010 :eCommerce Platform And Technology

Three major trends in eCommerce for 2010 as seen by Forrester:

1. An increased desire to leverage customer context that drives the need for robust content management solutions with advanced targeting and site optimization capability;

2. Customers that will continue to seek the convenience of multichannel,

3. Business-to-business eCommerce will emerge as a growing and critical component of the overall sales landscape.