Terminology Management

Unlock global markets with the right word.

Corporate terminology defines the business, builds the brand, and evokes a specific reaction in the target customer. These terms must be managed and shared across the organization to ensure brand and message consistency across all publications and languages.

Contact Opnemen

In today's Information Age, global enterprises are under enormous pressure to deliver more information faster than their competitors. New information must be sent to market immediately, to win new customers or maintain existing customers' loyalty. But with multiple authors residing on different continents creating and publishing local content in multiple languages, large-scale enterprises are experiencing significant branding issues:

Is the brand being accurately represented?
Are accurate terms being used?
Do Engineering and Marketing use the same term to describe a product feature?
Is the local team abroad referring to a product name that has been retired?

"We improved the quality, accuracy and timeliness of our global product information, and reinforced our worldwide standing for quality and performance."

Siemens Medical Solutions

Corporate terminology creates a foundation of communication across the organization. It eliminates the need to be geographically connected, or to know the right person in the right department. It enables knowledge to be shared worldwide, without physical connection. Whether delivering information in one language or twenty, it is inevitable that corporate terminology will be used. Terms are words or phrases which describe the business, the service and the product, while:

Providing a competitive differentiator
Conveying a unique selling point
Evoking a particular reaction in a consumer
Establishing and protecting the global brand

With every author or translator using the right term, companies can achieve remarkable benefits. By reaching markets first, companies can seed the market with their own terms, swaying a favorable public opinion and eliminating the competition before it arrives. Delivering content that is accurate and consistent ensures customers understand the product or service better, reducing the burden on Support and encouraging customer loyalty. Global brand value has increased exponentially, making it critically important that every person in the organization complies with the brand standard.

"SDL MultiTerm is the de facto industry standard for terminology management." Kyocera Mita