Act Local, Grow Global: The role of localization

More than 70% of visitors still interact with websites in their own language. To engage with your global customers it’s essential to deliver locally relevant, contextual and culturally appropriate experiences across your website, marketing assets and product documentation.

This bitesize clip, in association with the SMB Group Inc., examines how important language is when engaging global customers and why language remains an after-thought for many struggling businesses.