ヨーロッパでオンライントラベルビジネスを成功させるには
このWebセミナーでは、Forrester Research, Incのバイスプレジデント兼主席アナリストのHenry H Harteveldtをゲストプレゼンタに迎え、旅行業界のeビジネスにおいて成功を収めるための5本の柱を紹介し、あらゆる顧客体験を通じてヨーロッパの旅行者をいかに引き付けるかをテーマに解説しています。
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録画Webセミナー「ヨーロッパでオンライントラベルビジネスを成功させるには」をダウンロードし、 Forrester Research, Incのバイスプレジデント兼主席アナリストのHenry H Harteveldtによる解説をお聞きください。あらゆる顧客体験を通じてヨーロッパの旅行者を引き付ける方法を紹介しています。
トピック：
旅行業界のeビジネスを効果的に支える5本の柱
旅行者の心に働きかける
ヨーロッパにおけるオンライントラベルビジネスの動向
デジタル対応戦略
About Henry H Harteveldt
Research Focus
Henry's research helps travel industry eBusiness & Channel Strategy professionals worldwide understand and anticipate how technology will affect the way they market, sell, and distribute their products and services. He joined Forrester in January 2000 to lead the worldwide travel industry practice.
Henry's research at Forrester has served to define strategy and opportunity across the travel industry and functions as a leading indicator of key trends and innovation. Recent key research by Henry identified the opportunity presented by mobile data services for travel marketing, customer service, and distribution; recognized the need for the industry to humanize the digital travel experience by making the human benefits more visible than the technology; and noted the first-ever decline in the number of online travel buyers, coupled with a growth in the use of offline travel agencies.
Previous Work Experience
Named one of the 33 most influential people in the travel industry by Travel Weekly magazine in November 2007, Henry is a regular commentator in broadcast and print media. Henry serves on the board of directors of the Association of Travel Marketing Executives (ATME) and the advisory board of Travel Distribution Report. Henry was a cofounder of the annual TravelCom travel industry conference and serves as a member of the Travel Industry Association's eCommerce advisory committee.
Henry's travel industry marketing, planning, and distribution experience includes leadership roles at Continental Airlines, Fairmont Hotels & Resorts, GetThere, and The Trump Organization.
Education
Henry is a graduate of the Tulane University School of Business in New Orleans and is based in San Francisco.
