Online Marketing Product Briefs

Detailed Information About SDL's Products

SDL offers a suite of online marketing and web content management products for
enterprise and global organizations. These briefs provide detailed information about
our products including features, functionality, and benefits.

Content Delivery product brief

SDL Tridion separates content management from content delivery. Content Manager publishes content to Presentation Server and Content Broker, ensuring all original content is safely inside a firewall and that only published content is outside the firewall. In addition, this decoupled content delivery architecture allows for a dynamic Web platform that runs on a multitude of infrastructure platforms.

Archive Manager product brief

Archive Manager automates Web site archiving processes. You can retrieve an archived Web page or entire site for a specific date, time and visitor profile and view these pages with the original content and layout. Archive Manager enables your organization to comply with regulatory requirements and record all versions of Web site pages.

Audience Manager product brief

Audience Manager enables marketing departments to gather important information about audiences including their interests and characteristics. This type of information is vital to reach audiences with relevant and engaging content. Audience Manager gives you the ability to transform anonymous contacts into identified contacts.

BluePrinting product brief

In today’s connected world, a well managed Web presence is essential for any organization to achieve business success. The internet provides unprecedented opportunities for border-free communication. Many organizations use the internet to reach worldwide audiences. These organizations need to balance centralized messages and branding with localized content and contributions. SDL Tridion’s BluePrinting technology allows you to create this balance.

Communication Statistics product brief

To use content strategically and to understand the ROI for online investments, communication and marketing departments need to know what their visitors are really interested in. Communication Statistics goes beyond most third-party tools and tracking systems by providing content authors with information about the popularity of individual pieces of content.

Connector for InDesign product brief

Web and print is a proven combination in marketing campaigns. These channels are often managed in different systems and therefore difficult to control with a high risk of inconsistent marketing communication. Connector for InDesign integrates web- and print channels to achieve great efficiency.

Content Creation product brief

Your professionals offer many skills and a broad range of expertise that can be used to enhance your Web site. SDL Tridion R5 provides different interfaces to its core product, Content Manager, to ensure that those who need to contribute can do so, easily and effectively.

Content Manager product brief

Your Web site is a 24/7 communication tool. It provides worldwide customers, prospects, partners, distributors and employees with up-to-date information about products and services. Web Content Manager provides a collaborative environment in which you can manage online corporate communication, marketing and online services.

Enterprise Readiness product brief

SDL Tridion provides specialized tools for enterprise environments that ensure efficient processes when working with multiple servers, integrating with your enterprise applications and data, and scheduling content distribution to web servers.

Outbound Email product brief

Outbound Email allows you to manage and optimize email marketing and communication campaigns. Outbound Email is fully integrated Content Manager, enabling you to coordinate Web and e mail channels. As a result, you can use the e-mail channel to promote Web site content and ensure consistency in both channels.

Profiling & Personalization product brief

So many messages ask for the attention of online visitors that generic messages can no longer compete. Personalization enables communication and marketing professionals to create targeted messages for specific audiences and link content with visitor preferences.

SDL Tridion Product Suite product brief

The SDL Tridion product suite is the result of our continuous effort to align web content management software with market drivers and users requirements. SDL Tridion is a unified online marketing suite, combining the power of leading enterprise WCM functionality and true online marketing capabilities.

SiteEdit product brief

SiteEdit empowers editors by giving them an easy to use, intuitive user interface for day-to-day ‘on the fly’ editing. By browsing to a page, content can be edited there and then and you can see the effect of these changes straight away.

SDL SmartTarget product brief

Create a unique user experience and make sure that everything that you say online counts. Deliver the right message, to the right person at the right time and differentiate yourself from your competition. SDL SmartTarget enables you to manage the customer journey in new ways and solves two challenges at once: It increases your conversion rates and raises customer satisfaction.

Translation Manager product brief

Translation Manager adds efficient and automated translation management to online communication. This ensures faster time-to-market and greater cost control within a structured process.

WebForms product brief

Interactive, online forms provide Web site visitors with direct access to online self-service. WebForms enables business units to create and update online forms quickly and easily. Using WebForms you can provide business units with an easy way to interact with online audiences.

Connector for SharePoint extension brief

eXtension for SharePoint breaks through document and content management silos and provide marketers with instant access to the latest approved version of a specific document. It increases the reach by and dealing with intranet and portals as just another channel.

Safeguard extension brief

Safeguard provides quality and compliance management functionality so you can deliver consistent, high-quality websites that comply with internal and external standards and regulations.

Secure Content Delivery extension brief

Organizations often need to share sensitive or confidential content, but need to deliver this content securely and to only the target audiences for whom it is intended. SDL Tridion Secure Content Delivery ensures the security of this content when delivering it to specific audiences.

TriDoc extension brief

TriDoc simplifies and accelerates your time-to-market by enabling your content contributors to control document creation and production in your high-volume print processes..