SDL translation technology gives organizations quantum leap in global brand management

Machine and human translation combination celebrates three years of industry success

SDLメイデンヘッド , UK
2007年7月31日

SDL, the leading provider of Global Information Management (GIM) solutions, today announced the three-year anniversary of its Knowledge-based Translation System™ (SDL KbTS™). Based on a combination of translation technology and human skills, KbTS has outperformed other automated services on the market.

Organizations face the challenge of being first in line to reach global markets with multilingual content and global brand consistency. For this, KbTS has proven vital. For three years, KbTS has helped organizations such as Best Western, HP, Microsoft Corporation and The Chrysler Group with brand management in new markets. Organizations using KbTS have cut time-to-market by up to 50 per cent and costs by up to 40 per cent. The secret behind its success is a blend of sophisticated automated translation technology combined with the skills of a global workforce of translators.

SDL customer RS Components was able to slash time-to-market by 35 per cent and reduce costs by 27 per cent with KbTS. “In an increasingly competitive environment, every second between product completion and launch counts,” said Rob Fifield, head of media production at RS Components.

Chris Boorman, Chief Marketing Officer at SDL, said: “For any organization competing on a global scale for new market entry, it is imperative to manage multilingual content in a consistent and localised way – otherwise, both commercial and branding factors will suffer. The only way to achieve this is by using a system based on both technology and human skill.

Boorman continued: “In our experience internet-based services that offer machine translation are simply not enough to ensure high-quality information output. Language and consistent communications have become a vital component of global business strategies. Over the past three years, organizations using KbTS have seen a quantum leap in international brand management.”

For more information on how SDL Knowledge-based Translation System customers have benefited from the solution, read the case studies and white papers at www.sdl.com/kbt

SDL PLCについて

SDL PLC（London Stock Exchange: SDL）は、グローバル情報管理（GIM）ソリューションにおける最先端企業です。GIMソリューションは、さまざまな組織によるグローバル市場への高品質な多言語コンテンツの発信を促進します。企業向けソフトウェアおよびサービスを既存のビジネスシステムに統合することによって、オーサリングから出版、そして分散型翻訳サプライチェーン全体のグローバル情報の配信を管理します。

ABN-Amro、Best Western、Bosch、Canon、Chrysler、CNH、Hewlett-Packard、Microsoft、Philips、SAP、Sony、SUN Microsystems、Virgin Atlanticなど、各界のグローバル企業がSDLを利用して、GIMプロセスのための企業向けソフトウェアやホストサービスを提供しています。

SDLはこれまでに500社以上のGIMソリューションを構築し、GIMエコシステム全体で20万件以上のソフトウェアライセンスを配布しています。SDLが提供するオンデマンド翻訳ポータルには、毎月1千万人ものユーザーがアクセスしています。世界30か国で50以上のオフィス、千人以上の従業員を抱え、コンサルティング、導入、言語のサービスを提供しています。

SDLの詳細については、http://www.sdl.com/jp （日本語）、 http://www.sdl.com （英語）をご覧ください。

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