SDL.com

SDL Appoints Terry Lawlor as Vice President of Worldwide Marketing

Bringing successful technology solution marketing experience to SDL

SDL Maidenhead , United Kingdom
2004年2月9日

MAIDENHEAD, 9 February 2004 - SDL International (LSE: 'SDL'), the world's leading provider of multilingual service and software solutions, today announced the appointment of Terry Lawlor as vice president of worldwide marketing. Lawlor will be responsible for marketing strategy and execution worldwide. He brings to SDL extensive experience in enterprise marketing of software and service solutions.

  "Terry Lawlor's knowledge of enterprise solutions, building brand recognition and developing new markets will be a tremendous asset for SDL," said Mark Lancaster, chairman and CEO of SDL. "He will be instrumental in helping us accelerate our leadership position in localization software and service solutions. We look forward to his energy, drive and thought leadership contributing to continued growth for the business."

Prior to SDL, Lawlor was EMEA marketing director at SupportSoft, a support automation and knowledge management company, where he was responsible for significant growth in EMEA business. He also managed worldwide e-marketing initiatives and had business development responsibility with strategic partners in EMEA. Previously, as marketing director at database software company Informix Software, Lawlor successfully opened up new markets in content management and e-commerce. He is a graduate of Durham University in the UK and has held senior management positions in marketing, sales, customer services and R&D.

"SDL has a track record of high growth and strong management which has made it one of the UK's most successful software and services companies," commented Terry Lawlor. "It is an exciting time to join, with global organizations now realizing the importance of high quality localization for the success of their business. With a worldwide leadership position in localization solutions that deliver the lowest total cost of translation, SDL has an excellent opportunity to further increase market share."


SDL PLCについて

SDL PLC(London Stock Exchange: SDL) は、グローバル情報管理(GIM)ソリューションにおける最先端企業です。GIMソリューションは、さまざまな組織によるグローバル市場への高品質な多言語コンテンツの発信を促進します。 企業向けソフトウェアおよびサービスを既存のビジネスシステムに統合することによって、オーサリングから出版、そして分散型翻訳サプライチェーン全体のグローバル情報の配信を管理します。

ABN-Amro、Best Western、Bosch、Canon、Chrysler、CNH、Hewlett-Packard、Microsoft、Philips、SAP、Sony、SUN Microsystems、Virgin Atlanticなど、各界のグローバル企業がSDLを利用して、GIMプロセスのための企業向けソフトウェアやホストサービスを提供しています。

SDLはこれまでに500社以上のGIMソリューションを構築し、GIMエコシステム全体で20万件以上のソフトウェアライセンスを配布しています。SDLが提供するオンデマンド翻訳ポータルには、毎月1千万人ものユーザーがアクセスしています。 世界30か国で50以上のオフィス、千人以上の従業員を抱え、コンサルティング、導入、言語のサービスを提供しています。

SDLの詳細については、http://www.sdl.com/jp (日本語)、 http://www.sdl.com (英語) をご覧ください。

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EMEA - Amy Hall (SDL)
+44 (0)1628 410120
amyhall@sdl.com