Industry: High Tech

The preparation and delivery of technical information is critical for high tech companies. Prospects rely on access to technical information when making their buying decisions.

Customers expect to easily find up-to-date and consistent information tailored to the products they purchased. They no longer have patience or time for extraneous information that is not relevant to them.

Key Trends

More and more purchases are made over the Web, based on the technical information that the buyer can find on a Website
Customers expect to find just the right information about the specific products they purchased
Content consumers expect to find one source of technical information on just the right topic they need

Structured Content Addresses These Challenges By:

Empowering organizations to create content in reusable topics of XML (DITA)
Storing, managing, sharing and publishing content tailored to the specific audience
Reshuffling the content for new audiences or requirements
Speeding the time to content delivery and localization

Structured Content Technologies Provides Business Benefits By:

Driving down the cost of content development and localization by 30-50%
Eliminating the need for desktop publishing of localized content
Improving the customer experience
Driving down the number of phone calls to a call center
Providing greater overall business agility

Type of Content That Can Be Moved to Structured Content:

Technical publications
Learning and training information
Engineering specifications
Support information

For More Information...

Read our case studies
Download a webinar recording
Peruse the Structured Content Technologies section to learn more about DITA and Dynamic Publishing