Risorse
Download e documenti
link
Ne sono consapevole. Nascondi questo messaggio.
Download e documenti
Like so many other corporate language departments, Siemens Building Technologies is forever facing the tough challenge: producing high-quality translations in very short turn-around times while maintaining quality and consistency. Here, a flexible and easy-to-use project management interface in SDL Trados is helping the company to significantly reduce file and project preparation, allowing the team to automate the creation of translation projects and manage them in one central location. Download »
Working together Astoria Software, SDL International, and TANNER AG provided a complete Global Information Management (GIM) solution. Download »
Telenor’s broadband division, Bredbandsbolaget, uses SDL Tridion SmartTarget to provide existing customers with offers tailored to their specific profiles and behavior. Download »
_tcm30-4251_w368.png "Terminology management case study - How do others do it?")
The benefits of terminology are undisputed. To achieve the best results, companies can choose different solution approaches. Experts from Kion Warehouse Systems, Philips Healthcare and Klingelnberg present their tailored terminology management. Download »
With the importance of the online channel in the travel market accelerating, Thomas Cook needed to ensure a pervasive engagement strategy for their web estate. The eCommerce team decided for SmartTarget technology as the core of their merchandizing solution. Download »
Understanding their customers’ behaviour and reacting on this knowledge is seen as a key element of success. The solution allows for daily updates on over tens of millions of transactions and has created a platform for intelligent marketing. Download »
Tourism Flanders' overall goal is promote Flanders internationally as a tourism destination, increasing the number of overnight stays in Flanders. Tourism Flanders now provides local markets with website design, branding and navigation, making it easy to ensure a consistent brand presence in all markets. Download »
With SDL Tridion Unilever rolled out their rebranded identity to its 240,000 employees in 150 countries, its third party agencies, and ensured all communication going forward is consistent with brand guidelines. Download »
Valve games, such as Half-Life® and Team Fortress®, have transformed the gaming landscape. And thanks to the Global Information Management strategy masterminded and managed by SDL, this and Valve’s other industry-leading games are being enjoyed by millions of gamers worldwide in 16 languages. Download »
Virgin Money, part of the Virgin Group, is a rising star of the financial services sector. Virgin Money launched a new website with a strategic push to move its customer base onto its website to communicate its product range and brand more effectively. Download »
The internet is a crucial channel for Yamaha Motor Europe (YME) marketing, sales and service activities. YME now manages translations for more than 34 sites in 23 countries in 22 languages across Europe using SDL Translation Management System (TMS) integrated with SDL Tridion. Download »
Register for an SDL Tridion Course in EMEA. Download »
Pervasive Engagement Management (PEM) provides organizations a top-line strategy and perspective that transcends the tactical and functional efforts that consume the energies of so many marketing teams. Download »
This paper takes a look at emerging strategies and best practices for senior marketers who want to differentiate by creating the most compelling customer journey possible. Download »
Targeting, Profiling and Personalization are crucial to any web publisher as a means engaging visitors. This paper takes a look at emerging strategies and best practices for senior marketers who want to differentiate by creating the most compelling customer journey possible. Download »
_tcm30-4270_w368.png "Factsheet")
summary Download »
summary of download, and choose correct image and type Download »
SDL Social Intelligence recently worked with Forrester Research to develop a better understanding of how businesses manage product launches. This is what we found: Only 5% of Product launch professionals are not confident with their Product Launches, but 89% say IMPROVING them is a PRIORITY. Download »
Within marketing organizations, product strategists must be empowered to build new products that reflect the new ways in which consumers experience content. Video must be central to those new strategies. Download »
This document outlines the steps firms need to take to develop a digital customer experience strategy that supports business objectives, accurately reflects the brand, and aids in prioritizing which customer goals to support and how to support them. Download »
Today’s digital landscape is distributed across an array of touchpoints and devices. With customers able to interact through multiple channels at any given moment, firms need to ensure that they present a coherent face across all interactions. This report defines the attributes of, and offers advice for how to build and deliver, a unified customer experience across interaction points. Download »
As growth opportunities extend to far reaches of the earth and digital opportunities empower consumers, localized, multi-channel customer experiences are critical for global business success. SDL commissioned Forrester Consulting to examine the global customer experience challenges that multinational companies face and the practices they use to overcome them. Download »
This paper shows marketing executives and managers how to develop a playbook for solving their own Rubik's Cube of digital engagement, taking a practical, bottoms-up approach. Download »
This Gilbane paper takes a look at strategies, practices, and infrastructures used for the market-facing multilingual content such as corporate and product messaging, brochures, advertisements, marketing videos, marketing e-mails, and content created for websites. Download »
The time is right for global companies to take a fresh look at personalization. This paper takes a look at the power and value of contemporary personalization and how organizations can realize its benefits. The ability to execute effective personalization offers real and achievable business benefits—no longer just a promise. Download »
Engagement has become the new currency in this era of marketing overload. Leading practitioners are developing the capabilities focused on three general areas of competency: conversation, context, and content. Each of these domains plays an essential role in facilitating engagement, in moving the engagement currency from one hand to another. Download »
Lo scopo di questo e-book è sottolineare l'importanza della localizzazione e della sua implementazione, e dimostrare che le aziende possono ottenere ottimi risultati quando i contenuti aziendali sono localizzati per clienti multiculturali a livello nazionale e internazionale. Download »
Teacher Training Programme June 2011 Update Download »
_tcm30-7562_w368.png "2012 Teacher Training Programme")
Please find a progress report on the teachers training programme in 2012 Download »
You can follow the level of implementation of the activities related to the project through this mid-path monitoring report Download »