Philips Maximizes Reuse in Product Communications to Acclerate Time-to-Market

Enables simultaneous launch of all products across all markets

With a growing product range, expansion into new markets and an increasing range of communication channels, Philips was faced with hugely complex multilingual content management challenges. It has made dramatic improvements by fundamentally changing the business processes and introducing new technologies. The result is faster time-to-market, improved quality of communications and 30% reduction in costs.  What used to take 4 months for new product information to reach local web sites, now it is available for publication within weeks.

• Terminology Management
• Translation Management
• Publishing Management

• Reduce translation management overhead and translation costs
• Improve time-to-market for all product communications
• Enable simultaneous launch of all products across all markets

• Centralized translation memory across 9 divisions, 30% reduction in translation costs
• One process for 35 languages and multiple content types, 85% reduction in management overhead
• Faster time-to-market for translated content