Avaya Webinar: Improving Content Quality

Learn how Avaya uses GIM technology to enhance authoring and localization processes enabling the company to deliver high-quality and consistent content to global markets faster while enhancing customer experience and supporting its global brand.

Presenters: Sue Blaisdell, Information Architect, Avaya; Sophie Hurst, Product Marketing Director, SDL

“Deploying a world-class GIM strategy allows Avaya to provide users with the information they need to more quickly adopt and achieve satisfaction in the sales, implementation, and use of our communications solutions—whatever their language or culture.  The SDL GIM solution is helping us to reach our users more quickly with more relevant and consistent information.  This in turn is increasing customer satisfaction and increasing global revenues.” - Sue Blaisdell, Avaya

Global content quality and consistency starts, first and foremost, with accurate source content.  Organizations that take a strategic approach to global authoring, ensuring that global information assets are leveraged throughout the content lifecycle, will benefit from improved brand communications and increased customer satisfaction that will lead to higher revenues and profitability.

Avaya, a leading telecommunications company, faces the challenge of providing localized content (in up to 35 languages) across numerous product lines.  Join us at this webinar to learn practical tips and globalization process strategies from Sue Blaisdell, Information Architect at Avaya.  Sue will explain how Avaya uses Globalization Information Management (GIM) solutions to enhance authoring and localization processes enabling the company to deliver high-quality and consistent content to global markets faster while enhancing customer experience and supporting its global brand.