Gilbane Webinar: The Holistic View - Connecting Global Product and Marketing Content

There is no one path to global business success. For some companies, it’s new products into existing markets. For others, it’s existing products into new markets. And for still others, it’s new products into new markets. For many, it’s a combination of some or all of these approaches. No matter what the strategy, success demands brand, marketing, and product content that’s localized for maximum business impact.

In its study entitled Multilingual Marketing Content: Optimizing the Global Content Value Chain for Strategic Brand Management, Outsell’s Gilbane Group examines the current state of practice for multilingual marketing content – web content, brand messaging, corporate brochures and collateral, marketing campaign materials, and so on.  The research provides insight into how companies are addressing the challenges within this domain. It also points to the successes that global enterprises are realizing when they overlap their multilingual marketing, brand, and product capabilities, treating business content holistically rather than as separate practices.

Gilbane analysts present key findings from the new research and shows how capabilities well-established in the product content domain -- such as terminology management, translation management, and content management – are helping companies improve their multilingual marketing content practices.