Cisco’s Localization Journey: Capitalizing on Global Opportunity

Speakers: Mary Laplante, Senior Analyst, Gilbane Group; Tim Young, Sr. Operations Manager, Cisco; Kel Commins, VP Language Technology Solutions, SDL

Cisco connects the world with its networking technologies and solutions. Because its business is enabling interaction among people, organizations, and systems on a worldwide scale, optimizing global market response is essential to the company’s success.

Cisco managers recognized that the ability to address local markets quickly and effectively would be fundamental to meeting business goals and objectives. In the late 2000s, Cisco began taking steps towards implementing localization approaches and practices that align with the company’s global footprint. In this webinar, Tim Young, Senior Operations Manager of the Enterprise Translations Services Group at Cisco Systems, discusses the company’s localization journey with Mary Laplante, Senior Analyst at Gilbane Group, a Division of Outsell, Inc.

You will gain new insight into how companies can leverage centralized localization and translation technologies and services to increase revenues, reduce costs, and strengthen brand – all while empowering regional managers to engage effectively in their local markets.

• The business context for Cisco’s localization and translation strategies
• The shared services approach and how centralized localization capabilities creates value for Cisco
• A “before and after” analysis that illustrates business impact
• The metrics that guide Cisco’s investments in localization