White Papers

Our selection of White Papers covers a broad range of topics: from Global Information Management and multilingual content strategies through to translation best practices, offering an insight into the localization processes and structural principles that help get your message to international markets.

Translating Social Media & Dynamic Content in Real Time for Customers - New Options for the Enterprise

This Gilbane Group Beacon report covers the types of social media that are common in the enterprise, what managers should be aware of when planning a multilingual social project, features they should look for in different solutions, and questions to answer ahead of time to ensure projects go smoothly.

Best Practice Steps for a Global Audience Website

SDL explains the steps an organization should take to develop a best practice global web site development strategy.

Global Communication to the 21st Century Consumer

This white paper examines the need to communicate to consumers in their own language.

How to Internationalize Your Website

Create internationalized websites that can be easily adapted for any target audience without creating multiple versions.

High-quality automated translation for global brands

Many of us have our own disaster stories of experiences with automated (or machine) translation. Automated translation is being used today by global brands who do not want to sacrifice quality and consistency in order to improve efficiencies. What they are using is a powerful combination of translation automation technology, automated (or machine) translation and human skills - combining the best of both worlds of people and machines.

Global Ideas and Global Information

Together, SDL and Adobe Systems are revolutionizing how the world engages with global ideas and global information.

Global Information Management and Life Sciences

Implementing a Global Information Management (GIM) platform to support PIM in all languages, beginning with global XML.

White Paper: Knowledge-based Translation

Large organizations require high-quality, low-cost, fast-turnaround translations of high volumes of content. The solution? A knowledge-based system that combines automated language processes with trained linguists. This paper looks at where and how we can use knowledge-based translation systems to deliver excellent value and retain the same high standards of translated content.

Globalization Management Systems

See how Translation Management System can help reduce the most important localization cost factors via automation.

Online Support on the Global Stage

Delivering customer support in local languages can be complex. Learn how to achieve it in this white paper.

Operational Brand Management - An SDL Management Briefing Paper

The fundamental aim of a corporation is to maximize return on capital. Global brand management – within an overarching global market strategy – must ultimately answer to this fundamental aim.
New technology and a growing acceptance of free trade have eroded traditional competitive advantages and for a growing number of firms, brand is a valuable asset in distinguishing a company in a crowded marketplace.

SDL Research - Automated Translation Survey 2009

Read this SDL Research report to discover the latest adoption rates and market trends on machine translation and human post-editing of machine translation within global business.

The Strategic Delivery of Global Web Content

The internet has fuelled explosive growth in the last five years, opening up new opportunities for accessing global audiences and extending global revenues. It has, however, created a level playing field on which new entrants have been able to quickly establish a market presence.

Web Content within a Global Information Management Strategy

This SDL white paper describes effective design and implementation strategies that will help marketing and localization managers design and implement a truly global website.