YOUR DATA
TRUMPS BIG DATA

Every time your customers choose to tell you where they are, what they’re doing, what they want and what they’re thinking, they provide bits of information you can use to enhance the customer experience. Despite all the hype surrounding big data, the truth is that it’s the customer’s data that really impacts the bottom-line. 

Find out why a different approach to data is critical for the success of tomorrow’s marketer, and how well your organization is doing on the path to smarter, personalized marketing with customer data.

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The Use and Abuse of Customer Data

Not sure how much data matters to your customers? SDL conducted two global surveys to uncover attitudes and behaviors relating to data and data collection.

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Spotlight

Your Data Trumps Big data

Download this paper and learn how to gain insights in your customer´s data and market your brand more effectively.
Spotlight

SDL Social video

Tap into social data and get the answers you need to target your ideal buyers based on behaviors and motivations.