Secteur public

Dans le secteur public, le marketing recouvre généralement différents objectifs, conditions et missions qui tous visent généralement à fournir des produits et des services essentiels pour le public.

Une feuille de route pour l'interaction publique

Le secteur public s'est désormais totalement approprié le marketing ; il s'en sert pour fournir les produits et services publics proprement dits, offrir des opportunités d'interaction et faciliter l'échange avec la communauté, mais aussi mettre en avant ce qu'il propose. Le marketing permet d'informer le public sur tout ce que proposent les organismes publics.

SDL WCMS permet aux entreprises publiques de maîtriser des budgets toujours plus serrés en améliorant leur efficacité opérationnelle et leur capacité à toucher les publics ciblés. Parmi nos clients du secteur public, citons l'Université du Middlesex, la ville de Boston, Breastcancer.org et Career One Stop.

Consultez nos études de cas propres au secteur public pour en savoir plus.

Middlesex University case study

New site from a student perspective. Middlesex University, an internationally recognised university, serves more than 34 000 students in London and abroad. In addition to its London campus, the university has campuses in Dubai and Mauritius and 21 offices around the world. Of the student population, more than one-quarter is from overseas.

City of Boston case study

With responsibility to account to more than half a million residents (and reaching many more), SDL Tridion provides the City of Boston with a tool to communicate accurate, consistent and timely information.

Liverpool City Council case study

With the help of the SDL Tridion Content Management System, Liverpool Direct Limited [LDL] has transformed Liverpool City Council's Web site into one of the top performing Local Authority Web site in the UK. The site has recently been ranked as the leading Local Authority Web site in the UK by SiteMorse - a nationally recognised Web site testing service that measures code standards, functionality and accessibility.

Compassion International case study

Compassion is a non-profit organization that focuses on meeting the needs of children in the developing world. Its mission is to alleviate child poverty by providing a combination of programs that help Compassion-sponsored children to thrive, not just survive.

Breastcancer.org Advance case study

Breastcancer.org is an important online resource. Since going virtual, the site has become a trusted resource. Breastcancer.org customizes their site to meet patients’ needs.

British Dental Association case study

The British Dental Association (BDA) is the professional association and trade union for dentists in the UK. Membership, which is voluntary, stands at around 23,000. The majority of members are in general practice, or High Street practices. BDA had highly ambitious plans to transform its website to lie at the heart of the organizations core strategy to provide a valuable online service for its members.

Breastcancer.org case study

breastcancer.org has been online since 1999 when it first populated its site with content straight from the book ‘Living Beyond Breast Cancer’. It fast became an important online resource for its visitors. Today, with more than four thousand pages and eight million visitors a year, the highly popular site offers a wealth of information and interaction for and with its visitors giving them a personalized online experience.

Career One Stop case study

CareerOneStop added more content to its portal in mid-2007. CareerOneStop started running into problems with keeping multiple pages up-to-date and had a confusing content publishing process, the company decided it was time to find a web content management provider that would simplify its content publishing experience.

Derbyshire County Council case study

The decision to overhaul Derbyshire County Council’s Web site and intranet was taken as part of a wider project to join up information across all of its services.

Ministry of Justice case study

The Ministry of Justice is the largest government department in The Netherlands. 1,800 civil servants work in its offices in The Hague, and a much larger number, 55,000, are employed in executive departments that deal with the law. These range from the police and courts to the Dutch child protection agency, its immigration service and the Dutch Forensics Institute.

RSPB case study

From its roots in the 19th century, today the Royal Society for the Protection of Birds (RSPB) is the largest conservation organisation in Europe with more than one million members.