Fabrication

Pour les fabricants, Internet est une source d'opportunités et de défis uniques.

Tourné vers

l'objectif Pour être en mesure de communiquer efficacement avec les parties prenantes, notamment les partenaires et les distributeurs, mais aussi les consommateurs, les fabricants gèrent souvent plusieurs marques et plusieurs sites spécifiques dans différentes langues et pour des pays distincts. Chaque fabricant possède des produits et des objectifs uniques, mais aussi des partenaires spécifiques qu'il souhaite pouvoir informer en ligne.

SDL WCMS offre un avantage stratégique au niveau de la coordination du canal en ligne, en permettant de gérer plusieurs marques sur une constellation de sites. Consultez nos études de cas propres au secteur de la fabrication pour découvrir comment nos clients fabricants profitent de SDL WCMS.

Goodyear case study

With more than 120 B2C Web sites to update and maintain in Europe, Middle East and Africa alone, Goodyear Dunlop Tires turned to SDL Tridion for its Web Content Management solution to communicate to its worldwide audience. It has two main premium brands, Goodyear and Dunlop, along with another brand, Fulda tires, and an additional four associated tire brands.

Harris Corporation case study

Harris Corporation is an international communications and information technology company serving government and commercial markets worldwide. They sought a CMS that could deliver a more efficient process, hand the creation and publishing of content to the business owners and manage multiple sites and languages.

Ricoh case study

With SDL Tridion, Ricoh is able to communicate with the different brands, reuse common regional content, remain brand consistent and provide content in many different languages as well as allowing local markets to upload their own information to their own country Web sites.

Atlas Copco case study

Atlas Copco’s customers are located almost everywhere on the globe. To them, Atlas Copco is a local company. To maintain this customer perception, the company needs to ensure that its Web communications strategy is timely, efficient and that it reflects the Atlas Copco brand values of innovation, interaction and commitment towards customer satisfaction and productivity. Challenged by a fragmented approach to managing global Web content, the company turned to SDL.

Unilever case study

With SDL Tridion Unilever was able to roll out the new identity to its 240,000 employees in 150 countries, its third party agencies, en ensure it is used in all communication going forward – from business cards to product packaging.