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Téléchargements et documentation
Telenor’s broadband division, Bredbandsbolaget, uses SDL Tridion SmartTarget to provide existing customers with offers tailored to their specific profiles and behavior. Télécharger »
With the importance of the online channel in the travel market accelerating, Thomas Cook needed to ensure a pervasive engagement strategy for their web estate. The eCommerce team decided for SmartTarget technology as the core of their merchandizing solution. Télécharger »
_tcm12-4251_w368.png "Tom Tom")
TomTom, le leader du marché des solutions de navigation, distribue ses produits et services dans 60 pays et 35 langues, calcule le meilleur itinéraire pour 45 millions de personnes à travers le monde. La société néerlandaise localise sa documentation utilisateur, ses supports marketing et ses logiciels dans ces 35 combinaisons linguistiques en partenariat avec SDL. Une collaboration visiblement fructueuse, puisque TomTom est parvenu à réduire ses coûts de localisation d'environ 80 %. Télécharger »
Understanding their customers’ behaviour and reacting on this knowledge is seen as a key element of success. The solution allows for daily updates on over tens of millions of transactions and has created a platform for intelligent marketing. Télécharger »
Tourism Flanders' overall goal is promote Flanders internationally as a tourism destination, increasing the number of overnight stays in Flanders. Tourism Flanders now provides local markets with website design, branding and navigation, making it easy to ensure a consistent brand presence in all markets. Télécharger »
With SDL Tridion Unilever rolled out their rebranded identity to its 240,000 employees in 150 countries, its third party agencies, and ensured all communication going forward is consistent with brand guidelines. Télécharger »
Les jeux produits par Valve, parmi lesquels Half-Life® et Team Fortress®, ont contribué à transformer le paysage du jeu vidéo. Grâce à la stratégie de gestion globale de l'information élaborée et gérée par SDL, Valve est à même de proposer ces jeux ainsi que d'autres titres leaders du secteur à des millions de joueurs du monde entier en 16 langues. Télécharger »
Virgin Money, part of the Virgin Group, is a rising star of the financial services sector. Virgin Money launched a new website with a strategic push to move its customer base onto its website to communicate its product range and brand more effectively. Télécharger »
The internet is a crucial channel for Yamaha Motor Europe (YME) marketing, sales and service activities. YME now manages translations for more than 34 sites in 23 countries in 22 languages across Europe using SDL Translation Management System (TMS) integrated with SDL Tridion. Télécharger »
Register for an SDL Tridion Course in EMEA. Télécharger »
Pervasive Engagement Management (PEM) provides organizations a top-line strategy and perspective that transcends the tactical and functional efforts that consume the energies of so many marketing teams. Télécharger »
This paper takes a look at emerging strategies and best practices for senior marketers who want to differentiate by creating the most compelling customer journey possible. Télécharger »
Targeting, Profiling and Personalization are crucial to any web publisher as a means engaging visitors. This paper takes a look at emerging strategies and best practices for senior marketers who want to differentiate by creating the most compelling customer journey possible. Télécharger »
_tcm12-4270_w368.png "Factsheet")
summary Télécharger »
summary of download, and choose correct image and type Télécharger »
SDL Social Intelligence recently worked with Forrester Research to develop a better understanding of how businesses manage product launches. This is what we found: Only 5% of Product launch professionals are not confident with their Product Launches, but 89% say IMPROVING them is a PRIORITY. Télécharger »
Within marketing organizations, product strategists must be empowered to build new products that reflect the new ways in which consumers experience content. Video must be central to those new strategies. Télécharger »
This document outlines the steps firms need to take to develop a digital customer experience strategy that supports business objectives, accurately reflects the brand, and aids in prioritizing which customer goals to support and how to support them. Télécharger »
Today’s digital landscape is distributed across an array of touchpoints and devices. With customers able to interact through multiple channels at any given moment, firms need to ensure that they present a coherent face across all interactions. This report defines the attributes of, and offers advice for how to build and deliver, a unified customer experience across interaction points. Télécharger »
As growth opportunities extend to far reaches of the earth and digital opportunities empower consumers, localized, multi-channel customer experiences are critical for global business success. SDL commissioned Forrester Consulting to examine the global customer experience challenges that multinational companies face and the practices they use to overcome them. Télécharger »
This paper shows marketing executives and managers how to develop a playbook for solving their own Rubik's Cube of digital engagement, taking a practical, bottoms-up approach. Télécharger »
This Gilbane paper takes a look at strategies, practices, and infrastructures used for the market-facing multilingual content such as corporate and product messaging, brochures, advertisements, marketing videos, marketing e-mails, and content created for websites. Télécharger »
The time is right for global companies to take a fresh look at personalization. This paper takes a look at the power and value of contemporary personalization and how organizations can realize its benefits. The ability to execute effective personalization offers real and achievable business benefits—no longer just a promise. Télécharger »
Engagement has become the new currency in this era of marketing overload. Leading practitioners are developing the capabilities focused on three general areas of competency: conversation, context, and content. Each of these domains plays an essential role in facilitating engagement, in moving the engagement currency from one hand to another. Télécharger »
L'objectif du présent livre numérique est de mettre en évidence l'importance de la localisation, de présenter sa mise en oeuvre, et d'étudier en quoi la ocalisation du contenu à l'intention des clients multiculturels nationaux et internationaux peut contribuer à la réussite des entreprises. Télécharger »
Teacher Training Programme June 2011 Update Télécharger »
_tcm12-7562_w368.png "2012 Teacher Training Programme")
Please find a progress report on the teachers training programme in 2012 Télécharger »
You can follow the level of implementation of the activities related to the project through this mid-path monitoring report Télécharger »
Please find a report on the progress of the Il Sole/DAS project Télécharger »
Please find a report on the progress of the Il Sole/DAS project Télécharger »