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Act Local, Grow Global

The Role of Localization in International Markets

Nov 30 2016
1:00 PM 1 h
Online

Small and medium businesses (SMBs) that export are more likely to grow faster than those that confine their businesses to domestic trade. 

But to succeed, you need to personalize the buying experience with properly localized information--on your website, marketing assets and product documentation. 

Join us for our webinar panel discussion to learn how quality localization can help SMBs improve customer experience and grow business in new markets. 


What you'll learn:
  • Why customer experience is increasingly important to win and keep international customers 
  • The role of quality, natural language translations in making and building customer connections 
  • How to remove cost and friction from the translation process--and gain peace of mind that your materials resonate with international customers 
  • How SMBs use SDL Language Cloud to grow their businesses internationally

Featured speakers

  • Robert Gorby
    Senior Director, Language Cloud, SDL
    Robert Gorby
    Senior Director, Language Cloud
    SDL
  • Heike Nock
    EMEA Team Lead Field Marketing, Pyramid Analytics
    Heike Nock
    EMEA Team Lead Field Marketing
    Pyramid Analytics
  • Laurie McCabe
    Cofounder, SMB Group
    Laurie McCabe
    Cofounder
    SMB Group
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