Virgin Money case study
Virgin Money, part of the Virgin Group, is a rising star of the financial services sector. It launched in 1995 using a call centre to field customer enquiries. In 2000, as adoption of the internet gathered momentum, Virgin Money spotted the potential of using a website to provide potential customers with information and the ability to order products, and so virginmoney.com was launched.
Complete the form below to enable downloads
Virgin Money, part of the Virgin Group, is a rising star of the financial services sector. It launched in 1995 using a call centre to field customer enquiries. In 2000, as adoption of the internet gathered momentum, Virgin Money spotted the potential of using a website to provide potential customers with information and the ability to order products, and so virginmoney.com was launched.
Virgin Money is now looking to focus on increasing its two-way communication with existing customers. Personalized content will be central to this, enabled by the SDL Tridion platform.
Jeremy Walters, Head of systems development at Virgin Money
