Forrester - Trends 2010 :eCommerce Platform And Technology
As market demands getting more and more complex, eCommerce technology continues to evolve. Leading industry analyst Forrester sees three major trends in eCommerce for 2010.
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Three major trends in eCommerce for 2010 as seen by Forrester:
An increased desire to leverage customer context that drives the need for robust content management solutions with advanced targeting and site optimization capability;
Customers that will continue to seek the convenience of multichannel,
Business-to-business eCommerce will emerge as a growing and critical component of the overall sales landscape.
