Welcome to the 8 Second Era
The attention span of the average customer is now just 8 seconds when receiving marketing communications. So how can marketers ensure successful customer engagement?
Use real time touch point and traditional data to drive personalization and contextualization to connect across all channels consistently, triggering campaign rules and events in real time. Integrated with the Campaigns solution, it provides a single place for the marketer to create real time and multi-step campaign activities.
Deliver consistent, engaging campaigns across multiple digital and offline channels tailored to your customer, wherever they are. Improve your efficiency with higher levels of automation and use intelligent reporting to adjust campaigns in real time.
Customer Analytics gives you the advanced ‘ train of thought’ analytical and reporting tools you need to turn insight into action, develop and manage targeted customer engagement campaigns, and eliminate the need for stand-alone analysis and reporting tools.
Letting you put the intelligence into your marketing program by delivering relevant and dynamic content that promotes customer engagement.