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In December 2011, SDL surveyed executives and managers responsible for global customer experience and support. The results of that survey are now available in an information graphic Descargar »
As organizations become increasingly customer-centric, planning and implementing intelligent customer relationship management (CRM) is at the top of the Customer Intelligence (CI) professional’s "to-do" list. Descargar »
_tcm28-4272_w368.png "Industry Research: Aberdeen Group: Dynamic and User Centric Publishing Strategies")
Evolving consumer demands for more interactive, dynamic technical product content are forcing organizations to rethink traditional publishing strategies. How can these demands be met while remaining within tight operational and budget constraints? Download this industry report to read about Best in Class organizations and how they succeeded in overcoming these challenges. Descargar »
Evolving consumer demands for more interactive, dynamic technical product content are forcing organizations to rethink traditional publishing strategies. How can these demands be met while remaining within tight operational and budget constraints? Download this industry report to read about Best in Class organizations and how they succeeded in overcoming these challenges. Descargar »
Causing a missed product launch because of incomplete product documentation is the nightmare of every documentation manager. Some documentation departments, however, are not only meeting their product launch and publication dates, but are using documentation to increase customer satisfaction. How are they doing it? Descargar »
With more companies selling products in global markets, the need for improvements in localization of product documentation has come to the forefront. Companies must not only launch quality products, they must also translate and localize associated documentation. In many cases, the ability to launch high quality localized documentation quickly and cheaply can make or break a successful product launch. Descargar »
In the past few years, we have seen a growth of interest in using automated translation in a business environment. Until recently, most automated translation implementations have been in government and defense areas, but interest has gradually been rising among corporations that see the value it can add to their organizations. Descargar »
Global Information Management (GIM) as provided by SDL, is a combination of technology, business strategy, and services that help organisations translate content into multiple languages. SDL’s GIM solution enables organisations to maintain brand consistency through all translated content and reduce time-to-market. Descargar »
SDL MultiTerm provides a central repository of approved terminology, which can be shared and used throughout the organisation, and by external supply chain vendors. It is a component of the SDL Global Information Management (GIM) solution and can be used as a stand-alone product or as part of a modular solution. SDL MultiTerm enables organisations to create a single terminology corporate glossary, which can be shared and used throughout the organisation. Descargar »
SDL Translation Management System manages the process of translating original language content into one or more target languages and delivers the translated content to the required location. The SDL Translation Management System is a component of SDL’s Global Information Management System which, as a whole, manages the end-to-end process of providing global content for a global market. Descargar »
"Reaching Global Markets" or "Saving Translation Costs with DITA"? Find out how naming an DITA initiative can make a difference to the success of the project. Descargar »
"Reaching Global Markets" or "Saving Translation Costs with DITA"? Find out how naming an DITA initiative can make a difference to the success of the project. Descargar »
It should be obvious, but many companies have yet to figure out that people don’t buy what they can’t understand. While enterprises large and small religiously devote marketing, sales, support, and product development funds to educating prospects and convincing them of their products’ value, they under‐invest in their websites for international markets. Descargar »
Common Sense Advisory recently completed a study on the relationship between financial performance and translation at global organizations and found very compelling results on how responding to multicultural needs improves the corporate brand, customer experience and revenue. Descargar »
In July 2007 SDL commissioned Forrester Consulting to examine the total economic impact and potential return on investment (ROI) enterprises may realize by deploying Global Information Management. This study illustrates the financial impact of using automated tools to manage the content lifecycle across multiple localization activities, replacing inefficient, manual processes. Descargar »
There is greater pressure than ever before on firms to manage brand image and consistency. Why? Intense competition, a growing number of channels changing customer behavior, and commoditized products make brand management and the process of creating a differentiated brand experience particularly important and complex. Descargar »
Today’s marketing and brand management groups are on the front lines of business mandates to grow international revenue, increase worldwide market share, and strengthen the impact of global brands. Businesses reaching for such goals face an environment of unprecedented pressures. How are companies dealing with the demands of multilingual marketing? Descargar »
Key analysts in the XML practice at the Gilbane Group set out to investigate the current and emerging landscape of XML applications, looking for insights into where the true obstacles to broader enterprise adoption are rooted. Descargar »
As more non-English-speaking people and enterprises have flocked to the internet, the balance of languages online has changed. The report 'Internet Users in the World by Geographic Regions: 2010' by Internet World Stats estimates that in 2010 there were 536.6 million English-language internet users, 444.9 million Chinese language users, and 985 million internet users who read other languages. Descargar »
In the business world, the decisions about what and when to translate are almost always made in an economic context. Bengali may be one of the most populous languages in the world, but gets low priority for translation because of the lack of associated purchasing power. The cost of translation does matter, as does the time it takes. Descargar »
SDL conducted two surveys to explore the current trends and opinions on the subject of terminology from within businesses, as well as specifically within the translation and localization industry. One survey was conducted to a business audience to look at the effects that terminology has on business issues, the other survey was conducted to obtain the translator’s perspective of the use and management of terminology from within the translation process. Descargar »
Find the latest scheduled courses for Japan. Descargar »
_tcm28-4271_w368.png "Top Tips for Running a Successful Localization Project")
Use these useful top tips to ensure your localization project is successful Descargar »
You're planning an SDL Tridion upgrade - but have you given any thought to translation and localization? The SDL "Lost in Translation?" workshop shows you how to avoid language pitfalls by synchronizing BluePrinting with the localization process to optimum effect. Descargar »
El precio de las incoherencias: la terminología corporativa importa Descargar »
This ThoughtMatrix whitepaper describes how SDL Tridion is uniquely suited to address multi-site, multi-channel and multi-locale operational and personalization challenges. The paper provides examples and shows how SDL Tridion BluePrinting technology is expressly designed to simplify this type of complexity. Descargar »
Para las empresas que operan en mercados internacionales, la necesidad de una localización coherente es ahora más importante que nunca y, para algunas, se trata incluso de un requisito previo para cumplir las normas y garantizar el cumplimiento de la ley. En este libro electrónico se aborda el papel que desempeña la gestión de terminología corporativa profesional a la hora de proporcionar una localización coherente, así como el motivo por el que debiera ser un objetivo estratégico principal de toda la organización. Descargar »
¿Sabía que el 85% de los clientes creen que disponer de información previa a la compra en su propio idioma es un factor fundamental a la hora de adquirir servicios? En respuesta a esto, las ventajas de la traducción automática posteditada ya están siendo explotadas por numerosas empresas que comprenden la importancia de ofrecer a sus clientes lo que estos esperan de ellas. Descargar »
Which devices really matter for your mobile strategy? Which platforms dominate your market? Just how long is the Long Tail of mobile devices in your industry? What impact will technologies such as HTML5, CSS3, Javascript, and AJAX have on your mobile strategy? Site or app, what is the right approach for your mobile use case and target audience? Descargar »
_tcm28-4268_w368.png "Product Brief: SDL BREX Builder")
SDL BREX Builder streamlines the business rule decision process with a guided user experience. Descargar »