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Reducing Translation Costs in a Downturn Economy

Reducing Translation Costs in a Downturn Economy

A webinar by SDL GIM Evangelist Andrew Thomas on strategies for reducing translation costs in a downturn economy.

Slides: 39 slides
Duration: 3 minutes, 28 seconds


  • CNH Dealer Network gets multilingual support database
  • Atlas Copco creates a showcase global web content management system with SDL
  • Hewlett-Packard Reduces Support Costs & Improves Customer Satisfaction


Slide 4: A fierce competitive world
Slide 5: Reaching global customers
Slide 6: Case study: Keeping customers happy
Slide 7: Case study: Acquiring new customers
Slide 8: Case study: Reducing internal costs
Slide 9: Five strategies for reducing costs
Slide 10: Strategy 1: Create consistent content
Slide 13: Strategy 2: Structure content for you global audience
Slide 24: Strategy 3: Centralize linguistic data
Slide 29: Strategy 4: Standardize translation process
Slide 33: Strategy 5: Automate, automate, automate
Slide 39: Summary

Case Studies

CNH Dealer Network gets multilingual support database

 “Our dealer network now has 24x7 support via a knowledge base of approved solutions to known concerns available in multiple languages. Of all the dealer searches in ASIST, 80% are now resolved using self-service with only 20% escalated. This has resulted in less down time and improved customer satisfaction.”

Atlas Copco creates a showcase global web content management system with SDL

An integrated deployment of SDL Tridion and SDL Translation Management System has created a global web content management solution allowing the company to deliver information in local languages to a global audience.

Hewlett-Packard Reduces Support Costs & Improves Customer Satisfaction

The fundamental problem facing HP is the need to provide product content to one billion customer. By unifying and automating the localization process with SDL Global Information Management solutions, HP accelerated time-to-market and improved the quality of customer interactions with accurate, targeted, and consistent global content.