SDL, the leading provider of Global Information Management (GIM) solutions, announced today that Mark Lancaster, CEO and chairman, will be delivering a keynote at the localization world conference in Berlin on June 21st.

 His session will focus on the importance of technology in enabling corporations to leverage the translation supply chain and drive brand consistency across global markets.

“In today’s business world corporations must remain agile and competitive in the face of increasing global competition” says Mark Lancaster, CEO and chairman of SDL.  “Language is key to delivering the required customer experience – and the translation supply chain is essential to enabling the delivery of language.  I believe the role of technology is to help drive re-use, optimize processes and facilitate the interchange of content between corporations, Language Service Providers and human translators across the world.  Our mission at SDL is to enable all leading corporations to drive brand consistency and accelerate time-to-market through the efficient enablement of the supply chain”.

In addition, SDL has launched a guide (at www.sdloneweb.com) to help companies master global brand management online. Compiled by SDL’s OneWeb industry consultants, ‘The strategic delivery of local web content’ guide provides companies with the steps and knowledge required to expand their enterprise into a global online market, while avoiding common pitfalls. 

Localization World is a conference and networking organization dedicated to the language and localization industries. International product and marketing managers from high-tech, automotive, medical, financial and other manufacturing and service industries attend Localization World to meet language service and technology providers and to network with their peers in other companies and industries.

For more information, please visit www.localizationworld.com