SDL International, the world's leading provider of translation services and technology solutions, announced today that The Gallup Organization has selected SDL to localize its market research and management consulting content into over 40 languages.

 With thousands of surveys and reports published each year through offices in 20 countries worldwide, Gallup recognized the value of SDL's investment in global infrastructure and technology to optimize localization processes. SDL has more offices in more countries than any other localization service provider.

SDL will deliver linguistic, cultural and technology leadership for the management and deployment of Gallup's global content. The centralized business relationship with a single point of contact is complemented by direct contact at the local level with SDL's in-house translation resources. SDL will provide desktop publishing and software engineering consulting for localized content and will also provide audio translation and recording for Gallup's telephone-based market research work.

"SDL is working with us in a global partnership that will streamline communications, reduce costs and ensure process consistency throughout our worldwide organization," said Amy Svoboda, Localization Manager at The Gallup Organization. "With SDL's combination of market-leading technologies and global services infrastructure we will achieve shorter time-to-market, increased translation re-use and greater consistency in our multilingual communications."

"Our continuing investment in technology and worldwide infrastructure enables us to better serve the business needs of global organizations such as Gallup," commented Cristina Lancaster, Chief Operations Officer at SDL International. "Project management and translation costs will be reduced, with quality and consistency improved. This is another resounding endorsement for our strategy from a major international player."

About The Gallup Organization

The Gallup Organization has studied human nature and behavior for more than 70 years. Gallup employs many of the world's leading scientists in management, economics, psychology, and sociology. Gallup performance management systems help organizations increase customer engagement and maximize employee productivity through measurement tools, coursework, and strategic advisory services. Gallup's 2,000 professionals deliver services at client organizations, through the Web, at Gallup University's campuses, and in 40 offices around the world.