SDL.com

SDL Appoints Terry Lawlor as Vice President of Worldwide Marketing

Bringing successful technology solution marketing experience to SDL

SDL Maidenhead , United Kingdom
lunes, 09 de febrero de 2004

MAIDENHEAD, 9 February 2004 - SDL International (LSE: 'SDL'), the world's leading provider of multilingual service and software solutions, today announced the appointment of Terry Lawlor as vice president of worldwide marketing. Lawlor will be responsible for marketing strategy and execution worldwide. He brings to SDL extensive experience in enterprise marketing of software and service solutions.

  "Terry Lawlor's knowledge of enterprise solutions, building brand recognition and developing new markets will be a tremendous asset for SDL," said Mark Lancaster, chairman and CEO of SDL. "He will be instrumental in helping us accelerate our leadership position in localization software and service solutions. We look forward to his energy, drive and thought leadership contributing to continued growth for the business."

Prior to SDL, Lawlor was EMEA marketing director at SupportSoft, a support automation and knowledge management company, where he was responsible for significant growth in EMEA business. He also managed worldwide e-marketing initiatives and had business development responsibility with strategic partners in EMEA. Previously, as marketing director at database software company Informix Software, Lawlor successfully opened up new markets in content management and e-commerce. He is a graduate of Durham University in the UK and has held senior management positions in marketing, sales, customer services and R&D.

"SDL has a track record of high growth and strong management which has made it one of the UK's most successful software and services companies," commented Terry Lawlor. "It is an exciting time to join, with global organizations now realizing the importance of high quality localization for the success of their business. With a worldwide leadership position in localization solutions that deliver the lowest total cost of translation, SDL has an excellent opportunity to further increase market share."


Acerca de SDL

SDL es el proveedor líder en soluciones de gestión global de la información, que permiten a las empresas acelerar la publicación de contenido multilingüe de alta calidad en los mercados internacionales. Sus servicios y software de empresa se integran con los sistemas empresariales existentes para gestionar todo el ciclo de información global, desde la edición a la publicación, pasando por cada etapa de la cadena del proceso de traducción.

Las empresas líderes en su sector a nivel internacional confían en SDL como proveedor de servicios y software de empresa para sus procesos de gestión global de la información, como por ejemplo ABN-Amro, Best Western, Bosch, Canon, Chrysler, CNH, Hewlett-Packard, Microsoft, Philips, SAP, Sony, SUN Microsystems y Virgin Atlantic.

SDL ha implantado más de 500 soluciones empresariales de gestión global de la información, ha concedido más de 170.000 licencias de software en dicho ecosistema y proporciona acceso a portales de traducción a petición del cliente para más de 10 millones de usuarios al mes. Más de 1.000 profesionales ofrecen servicios lingüísticos, de asesoramiento y de implantación a través de su infraestructura internacional de más de 50 oficinas en 30 países. Si desea obtener más información, visite www.sdl.com

Todas las marcas comerciales pertenecen a sus respectivos propietarios.
EMEA - Amy Hall (SDL)
+44 (0)1628 410120
amyhall@sdl.com