SDL plc, the leading provider of Global Information Management (GIM) solutions, today announced a partnership with Continental Airlines as their premier localization solutions provider.  Continental selected SDL based on their global scale, superior localization services and SDL’s ability to deliver automated translation solutions.  SDL will translate Continental’s web content, including highly sensitive information on travel safety into five languages.

To accelerate time-to-market and reduce translation costs, Continental is expanding their GIM footprint, combining their existing use of SDL WorldServer™ for process automation with SDL Knowledge-based Translation System® (SDL KbTS™) and localization services for all required languages.  SDL KbTS, a blend of sophisticated automated translation technology combined with the skills of a global workforce of post editors, is revolutionizing Continental’s global content delivery, allowing them to achieve their quality and time objectives at a dramatically lower cost.   SDL’s localization service solutions will allow Continental to achieve up to 30 percent cost savings and create a 40 percent reduction in turnaround time for translated content.

"We are thrilled that SDL and Continental are working together to implement innovative solutions to decrease Continental’s overall translation costs while delivering high quality translations at a rapid pace," said Peter Smith, Senior Vice President, SDL. “Our ability to integrate SDL’s localization services with a powerful automated translation solution like SDL KbTS, demonstrates our commitment to leading the market through localization service excellence.”

“Today’s business environment requires translation and localization processes to be more and more cost efficient without sacrificing quality,” said Ken Penny, managing director of internet planning and development at Continental Airlines.  “SDL has been able to combine the power of one of their automated translation solutions, SDL KbTS, and the high quality of their localization services to meet the challenges in the fast-paced global airline business.”

For more information on SDL localization services, please go to: http://www.sdl.com/localization_services