White Paper: Strategy and Best Practices for Achieving a Global Return on Investment
Reach global markets more quickly and efficiently using "structured content writing methodologies." This white paper provides an overview of the business benefits of such methodologies.
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Content Writing Methodologies
The ability to reach and penetrate global markets more quickly and efficiently is one of the key drivers in the adoption of what are called "structured content writing methodologies." As the name implies, these methodologies structure content into reusable components that are stored in XML topics. The most popular XML standard for technical information is called DITA, an acronym that stands for "Darwin Information Typing Architecture."
Why Structured Content?
Dozens of validated case studies in large global companies have now proven that the adoption of a structured content methodology is a key element to the global growth and efficient processes for penetrating global markets.
The Benefits of Structured Content
This white paper provides an overview of the business benefits of such methodologies, explaining to the business line manager why structured content, and DITA, in particular, are key components of a global strategy. In addition, the paper addresses some of the best practices for the adoption of structured content. This section is particularly useful for a team that is implementing a structured content strategy.
