DITA Webinar: DITA and The Global Customer Experience Series: Trends in Best Practices That Are Driving Improvements in Customer Experience
Customer experiences have a powerful impact on evolving best practices within most organizations. DITA as a content model continues to mature and provide key delivery capabilities not even dreamed about just a few years ago. How do you take advantage of these emerging trends to best support growing customer expectations?
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Customer experiences have a powerful impact on evolving best practices within most organizations. DITA as a content model continues to mature and provide key delivery capabilities not even dreamed about just a few years ago. New devices are adding information access points for your customers including video and other rich media. How do you take advantage of these emerging trends to best support growing customer expectations?
Please join SDL for an insightful webinar with Laura Bellamy, Information Architect at VMware, as she explores emerging DITA Best Practices to support your next generation customer experiences. She will draw on concepts from her new co-authored book DITA Best Practices: A Roadmap for Writing, Editing, and Architecting in DITA. Joining Laura will be Chip Gettinger, VP of XML Solutions at SDL. Together they will take a unique look at evolving solutions for business problems and not just predict the future.
During this webinar we will explore a variety of topics, including:
Please join SDL for an insightful webinar with Laura Bellamy, Information Architect at VMware, as she explores emerging DITA Best Practices to support your next generation customer experiences. She will draw on concepts from her new co-authored book DITA Best Practices: A Roadmap for Writing, Editing, and Architecting in DITA. Joining Laura will be Chip Gettinger, VP of XML Solutions at SDL. Together they will take a unique look at evolving solutions for business problems and not just predict the future.
During this webinar we will explore a variety of topics, including:
- Techniques to ensure portability of content to support an expanding list of consumer devices. We’ll explore how you can author/structure content to work across many devices and how DITA and component content management helps you to deliver optimal content.
- A growing base of stakeholders beyond technical writers directly contributing content, including editors, SMEs, engineers and others, as well as new organizations looking to contribute and consume DITA content. We’ll talk about how this can be achieved with DITA content.
- Strategic delivery formats that address customers who want quick information and prefer to view their content rather than read it. Technical writing teams are expanding to offer content in new, strategic delivery formats such as video. We’ll talk about appropriate video content.
- The impact writers have on customer experience. Writers need to focus more time on managing the overall customer experience, especially as content is contributed from multiple sources. We’ll explore a variety of content models and supporting several types of content producers. We’ll also discuss a process for managing customer feedback, analytics and frequent content updates.
