Product Content Maturity Model Series: Product Content Evolution: The Aware Phase
Tune in to this recorded webinar for a deep dive into the first phase of the Product Content Maturity Model, an exciting new model that describes how DITA is empowering the evolution of technical documentation into intelligent product content.
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When companies realize the old book paradigm is no longer meeting customer needs or scaling with business growth, they rapidly arrive at the first stage of the product content maturity model: Aware.
The beginning of any significant change within an organization starts with awareness and shifting cultural values as a result. This often starts within the technical documentation team struggling to meet the demands being made of them.
Perhaps customers are having a hard time finding the right information in existing documentation and customer support calls are escalating as a result. Or maybe these customers expect content available on their smart phones and tablet devices, pre-filtered to only show the content they’re most interested in. Many times the demand is simply a top down decree to cut operating budgets while expecting the deliverables be maintained or increased.
However an organization arrives at the first stage of product content maturity, it invariably involves changing the old process to meet these new demands.
Join SDL and Elizabeth Gschwind from FICO as we take a deeper dive into this first phase and learn the best practices that FICO implemented to succeed in moving further along the product content maturity model.
Missed previous sessions in the Product Content Maturity Model series? Watch the recordings at your convenience.
Part 1: What's Next for DITA and Tech Docs? An Introduction to the Product Content Maturity Model
Part 3: Product Content Evolution: The Structured Phase
