DITA Webinar: DITA and The Global Customer Experience Series: Next Generation Customer Experience with DITA and Intelligent Content
DITA provides a foundation for additional business goals, and the one that's getting all of the attention is the next generation of Customer Experience. In this lively presentation we showcase how technical content that is written in DITA and delivered in an interactive manner can personalize the customer's engagement with your product or service, provide a foundation for the creation of community, and set the stage for the next generation of customer experience.
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DITA provides a foundation for additional business goals, and the one that's getting all of the attention is the next generation of Customer Experience. In this lively presentation we showcase how technical content that is written in DITA and delivered in an interactive manner can personalize the customer's engagement with your product or service, provide a foundation for the creation of community, and set the stage for the next generation of customer experience.
Speakers include:
Howard Schwartz, Senior Vice President, XML Content Technologies - SDL
Chip Gettinger, Vice President, XML Solutions - SDL
Analyst studies suggest that personalized, interactive technical documentation can significantly drive down interaction with call centers and increase repeat buying, and ultimately revenue. We discuss a set of best practices for creating a more customized and intimate user experience for any organization.
Complete the form below to download the webinar and view the presentation.
