DITA Webinar: DITA in Production Series - 8: From Structured Content to Smart Content: Delivering Compelling Customer Experience with DITA and CCM
In this webinar, the final in the DITA in Production series, Gilbane analysts share insights from their ground-breaking report, "Smart Content in the Enterprise: How Next Generation XML Applications Deliver New Value to Multiple Stakeholders." In a lively discussion format they present the key findings from their research within a framework of practical application.
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The mandate to deliver a compelling customer experience is often the first topic on the agenda when stakeholders gather to discuss strategies supporting business goals and objectives. Research from the Gilbane Group definitively shows that a pervasive emphasis on customer experience is, in fact, a major driver of today's investments in content technologies and practices. The good news for companies using or adopting XML is that they are already well-positioned to capitalize on the opportunity to take customer experience to new levels with content.
The key is smart content - content that is granular at the appropriate level, semantically rich, useful for multi-purposing, and meaningful for collaborative interaction. DITA is the leading example of smart content, and Component Content Management is a key enabler of leveraging its value.
In this webinar we show how leading companies are successfully using XML and DITA throughout their organizations. Topics include:
The refocusing of content practices to start with the customer experience, not just internal needs and operational efficiencies
Where and how DITA and CCM provide new value as adopters make this shift
Real-world examples of DITA and CCM driving customer experience
Next steps and practical advise on making the transition from structured to smart content
Speakers include:
Geoffrey Bock, Senior Analyst - Gilbane Group
Dale Waldt, Senior Consultant - Gilbane Group
Chip Gettinger, Vice President of XML Solutions - SDL Structured Content Technologies
Complete the form below to download the webinar and learn how you can deliver a compelling customer experience with DITA and Component Content Management.
