DITA Webinar: DITA in Production Series - 7: Eye on the Customer - DITA and User-Centric Publishing
David Houlihan of The Aberdeen Group presented the findings from his research paper entitled, "Dynamic and User-Centric Publishing Strategies," while Howard Schwartz, Vice President of Content Technologies for SDL's Structured Content Technologies division discussed the importance of DITA in driving global publishing strategies.
Complete the form below to enable downloads
Changes in how users consume information have driven growing intolerance for generic product documentation. When provided with monolithic, printed manuals and static documents users will often ignore documentation or turn to informal and unregulated channels for information. Ultimately, this contributes to poor customer experiences with products and rising customer support costs. Despite these losses, many organizations struggle to adapt their publishing strategies to meet changing user needs and remain within tight operational constraints.
Through direct survey research involving 131 organizations the Aberdeen Group has identified how Best-in-Class organizations achieve significant competitive advantages by successfully responding to user needs without sacrificing operational performance.
David Houlihan, Senior Research Analyst for The Aberdeen Group presents the findings from this research paper on Dynamic and User-Centric Publishing Strategies. Joining David is Howard Schwartz, Vice President of Content Technologies for SDL's Structured Content Technologies division to discuss the importance of DITA in driving global publishing strategies.
Complete the form below to download the webinar and learn what Best-in-Class companies are doing to achieve competitive advantage.
