DITA Webinar: DITA in Production Series - 5: Structured Content and Personalization
This webinar focuses on creating customized communications to improve your customer's experience. Our guest speakers include Su-Laine Yeo of JustSystems, and Tom Smith and Chip Gettinger of SDL.
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Demands to update and distribute technical information across global markets are driving companies to rethink their content lifecycle and how they manage processes across diverse, multilingual markets. To address these challenges, companies are adapting new techniques for authoring content for global audiences, reusing it across publications and channels, and personalizing it for target markets and segments.
During this webinar you will learn best practices and strategies for creating content that is customized and personalized for your diverse customer base, including:
How to develop high quality content that can be easily reused and shared
Strategies for implementing content personalization
How to improve the content lifecycle by incorporating an efficient review process
The role of XML-based standards, like DITA, in contemporary content architectures
Complete the form below to download the webinar and learn how you can create more personalized content for your information consumers.
