DITA Webinar: DITA in Production Series - 2: Why Customer Driven Content is the Gold Standard for Documentation
Download this webinar recording to learn best practices for building a successful content development and delivery strategy and model. This webinar includes guest speakers from Laselle-Ramsay and SDL's Structured Content Technologies division.
Complete the form below to enable downloads
Content about your company, products, and services is a critical resource for communicating with your customers. But in a multigenerational, multicultural, global business environment, your customers have never been more diverse or more demanding. How do you meet their individual needs? Such tools as structured content, XML, DITA, Component Content Management, and Dynamic Publishing provide the capability to manage and target your content. Technology gives you efficiency, but it doesn't tell you who needs what. Understanding the content needs of your customers gives you the capability to create added value through your content, so you have both efficiency and effectiveness.
Using case studies from the high tech, medical devices and finance industries, we will provide examples of how knowledge of your customer is a key component for building a successful content development and delivery strategy and model. This webinar will help you to better understand:
The elements of persona development, task analysis and scenarios
The link between personas and the content model
The role of personas in dynamic publishing
Why understanding customer needs is part of your global content value chain
How understanding customer needs extends the value of your investment in structured content
Why persona development is essential in a global market
Complete the form below to download the webinar and learn why customer-driven content is the "gold standard" for documentation.
