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Position Paper: The Death of Technical Documentation As We Know It

Expectations of customers and prospects have changed so dramatically, the notion of the traditional “technical publication” has become obsolete... so what comes next?

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Is your technical documentation evolving into product content?

The Internet and mobile channels are fundamentally changing how customers and prospects expect to find and engage with information related to a company’s products. Marketing organizations have already begun embracing these new mediums with personalized web experiences, video, and mobile apps. By contrast, technical documentation or “Information Development” organizations have been laggards in responding to these changing expectations of customers and prospects. In fact, the expectations of customers and prospects have changed so dramatically, the notion of the traditional “technical publication” has become obsolete.

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