Dynamic and User-Centric Publishing Strategies
Evolving consumer demands for more interactive, dynamic technical product content are forcing organizations to rethink traditional publishing strategies. How can these demands be met while remaining within tight operational and budget constraints? Download this industry report to read about Best in Class organizations and how they succeeded in overcoming these challenges.
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Changes in how users consume information have driven growing intolerance for generic product documentation. When provided with monolithic, printed manuals and static documents users will often ignore documentation or turn to informal and unregulated channels for information. Ultimately, this contributes to poor customer experiences with products and rising customer support costs. Despite these losses, many organizations struggle t adapt their publishing' strategies to meet changing user needs and remain within tight operational constraints. Through direct survey research involving 131 organizations the following report identifies how Best-in-Class organizations achieve significant competitive advantages by successfully responding to user needs without sacrificing operational performance.
Read the complete report to learn about the considerable benefits to be achieved when building towards a more sophisticated approach to mass customization and user-centric content development.
