High Tech Solutions

Customers expect to easily find up-to-date and consistent information tailored to the products they purchased. They no longer have patience or time for extraneous information that is not relevant to them.

Key Trends

• More and more purchases are made over the Web, based on the technical information that the buyer can find on a Website
• Customers expect to find just the right information about the specific products they purchased
• Content consumers expect to find one source of technical information on just the right topic they need

Structured Content Addresses These Challenges By:

• Empowering organizations to create content in reusable topics of XML (DITA)
• Storing, managing, sharing and publishing content tailored to the specific audience
• Reshuffling the content for new audiences or requirements
• Speeding the time to content delivery and localization

Structured Content Technologies Provides Business Benefits By:

• Driving down the cost of content development and localization by 30-50%
• Eliminating the need for desktop publishing of localized content
• Improving the customer experience
• Driving down the number of phone calls to a call center
• Providing greater overall business agility

Type of Content That Can Be Moved to Structured Content:

• Technical publications
• Learning and training information
• Engineering specifications
• Support information

For More Information...

• See SDL's customers in the High Tech & Software industry
• Read our case studies
• Download a webinar recording
• Peruse the Structured Content Technologies section to learn more about DITA and Dynamic Publishing