Targeting & Profiling

The promise of targeting, profiling & personalization seems a little like a
genie in a bottle who emerges and grants you your three wishes before
you’ve uttered a word.

For marketers and customers alike, this seems like an impossible dream. For marketers, it would be presenting the right information at the right time to the right customers. For customers, it would provide the ultimate royal treatment: immediate wish fulfillment. But we live in the real world. And the real world requires a real solution to make the magic happen.

Once upon a time…

Early targeting, profiling and personalization were based on a myriad of manual tasks: filtering through demographic data, statistical analysis and, to some extent, intelligent guesses.

At best, online registrations, imagined personas and trend analyses created some good generalizations. We were all looking for those keywords that would have the biggest possible impact.

And then there was more data: implicit and explicit profiling, CRM systems, tracking, surveys, SEO, social media interaction and web analytics. Bringing all these factors together still seems unattainable for most marketing organizations.

Knowledge is power

SDL SmartTarget blends data from a broad range of sources automatically to present your customers the right offering at the right time, in the right place. Like magic.

Higher conversion rates: The marketing bottom line is your ability to provide enticing offers
that trigger visitor response. Whether this is downloading a white paper, viewing your latest video
or purchasing a product based on your offers, your ability to harness customer data and create
connection creates action.
Relevance through context aware content: This is where the magic happens. Using the
incredibly rich and diverse data sources, SDL SmartTarget presents information relevant to their
activities, behavior, location, identity and shopping behavior, automatically.
A 360 view of your visitor: Build real-time visitor profiles and segments by aggregating data
from CRM systems, web analytics, eCommerce applications, social channels, organic search
referrals and profile data.
Trend watching: Identify and address market trends as they happen.
Personalize and customize: With each click, SDL SmartTarget generates even more relevant
offers and even greater relevance, applying the all the insight you've gained over the years.

SDL SmartTarget automatically created our 400+ navigation filters and manages the associated rules. They delivered beyond expectation.

OTTO