Extreme Brand Management

A brand is a promise. The power of a brand lies with everything customers
associate with specific products and organizations, for better or for worse.

Extreme brand management maximizes customer engagement with your brand by providing a targeted yet consistent brand experience in multiple channels, around the world, delivering a recognizable brand image, look-and-feel, voice and message. It’s about control in the face of many messages and many touch-points.

A brand is more than just content with logos

Every channel contributes to your customers’ total brand experience – whether they are doing an online product comparison, walking through a shopping center, passing a billboard on the highway, reading an email, or looking for you on their mobile.

With an ever-growing array of channels and brand interaction points, marketers often struggle to coordinate all of the elements that build brand identity. Marketing tools often address only one channel, language, brand or approach.

We designed SDL Tridion for the brand manager who wants to embrace their brand’s promise and interact with customers in a way that creates a pervasive high-impact brand experience — anywhere, anytime, on any device.

Extreme isn't always dangerous

Sometimes “extreme” means control in the face of risk. SDL removes the risk from extreme, giving you the power to achieve a strategic advantage for your brand. We bring it all together in a one-of-a-kind approach that removes organization and message silos through an inherently collaborative environment. To address even your most complex brand management concerns, SDL brings you Extreme Brand Management:

Centralized brand management: Manage brand consistency painlessly through simple, intuitive and automatic reuse of your brand investments in images, messaging, layout and multimedia content across channels.
Multi-brand management: Coordinate multiple web sites for multiple brands while taking advantage of common brand assets.
Multi-channel management: Coordinate rollouts across your websites, partner websites, email, social media, mobile and print channels.
Local-market flexibility: Select which content should and can be localized or translated for specific local markets.
Brand agility: Rebrand in a single click and easily update multiple sites, channels and campaigns.
Brand protection: Protect your brand equity through automated compliance checks and built-in style guides across departments.

We needed to develop more than 30 regional multilingual sites (for emirates.com) including double-byte characters in Arabic and Japanese. The big challenge was keeping the content updated and the branding consistent. SDL Tridion has helped us achieve our goals via its unique BluePrinting technology.

Emirates - read more...