Compelling Cross-Channel Engagement

We live in a multi-channel world. Web sites, microsites, print, email, mobile,
social networks and more have become an everyday reality for customers.

Creating an integrated cross-channel experience has never been so important. Customers look for a single experience, regardless of channel, and their journey should be as smooth as possible, enabling them to act on your offer and message.

But when you throw translations, localized content, multiple departments, multimedia content and the specific requirements of each channel into the mix, the task has never seemed so daunting.

Choice, consistency and continuity

Organizations now recognize the need to create a truly cross-channel brand experience. Most customers use (and expect to use) their medium of choice when researching, selecting and purchasing products, not to mention to get support later.

To create a truly effective multi-channel experience, you strive to provide your customers with a choice of channel, consistent messages with the ability to move seamlessly from one channel to another.

It’s about impact, relevance and engagement

SDL has understood the cross-channel reality from the very beginning. The entire architecture of the product is designed specifically to help marketers to create, use and repurpose every message, translation and brand element across all channels.

Maximum brand impact: Use all assets in multiple websites and channels from a single platform,
including navigation, applications, text, images and multimedia for a unified brand experience
at every customer touch point.
An inherently collaborative environment: Through an inherently collaborative environment,
you can combine the creativity, insight and contribution of your employees, regardless of location,
department or position.
Efficient multi-channel publishing: A single-click is all you need for coordinated campaign
rollouts across channels since you manage all content, channels and publish actions from the
central CMS platform.
Optimize your marketing dollar: Discover the impact of your content in different channels
through web analytics, email click-throughs, pipeline analysis and more.