SDL Outbound Email
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SDL Tridion: SDL Outbound Email

SDL Tridion: SDL Outbound Email

Email is still the golden child of marketers. It has become the best friend of campaigns, prospect and customer contact, events and click throughs, and it’s still one of the easiest, cheapest and most effective ways to get your marketing messages to many.

To be effective, email marketing tactics need to part of an integrated Cross-Channel marketing strategy, that includes web, mobile and all other communication channels so that your fabulous offer leads recipients to the right landing page or contact point.

SDL Outbound Email allows you to manage and optimize email marketing and communication campaigns through targeting, customization, brand management, and perhaps most significantly, campaign integration with all of the channels you manage in SDL Tridion.

Functional overview

SDL Outbound Email provides you with an email solution, which is fully integrated with SDL Tridion web content management.

Multi-Channel. Coordinate your results-driven email campaigns with your online channel, mobile devices and print campaigns by automatically sharing message, image and any managed resource.

Targeted. Email targeting capabilities enable you to segment, personalize and individualize emails. Marketers can easily associate these emails with existing web content, sending visitors to pages targeted to their interests.

Branded. Predefined templates make it easy for marketers to creating mailings that are consistent with your organization’s brand identity or campaign assets. SDL Tridion’s BluePrinting™ technology makes it easy for marketers to reuse, update or create any content item for multiple mailings and even for other channels.

Measured. In addition, marketers can measure their success, since Outbound Email tracks information about individual contacts as well as for specific distribution lists.

Campaign management
  • Multi-channel rollout: web, email, mobile, print
  • Coordinated publish actions
  • Consistent messaging and look-and-feel
  • Translation management
Audience management
  • Distribution list management
  • Personalization and individualization of mailings
  • Click through tracking
Global information management
  • Translation management
  • End-to-end localization
  • Central control, local flexibility
  • Accelerated global rollouts

What's inside

SDL Audience Manager. Fully integrated with SDL Outbound E-mail, SDL Audience Manager allows you to create and manage specific contact and target group profiles. In addition, mail recipients can manage their own profiles, enabling them to tailor your content to their preferences.

Integrations. Synchronize your CRM data to ensure that all information is up-to-date. As a result, you can use this specific information about your target audience to select appropriate content for all digital channels including web, email and mobile.

BluePrinting™. BluePrinting represents channel content as ‘publications’ where a channel can be a corporate website, a local website, email, mobile website and even print. A publication hierarchy ensures that corporate, centralized information is always shared, current and up-to-date in any related publications, in any language and any location.

Find out more about BluePrinting.

Benefits
  • Multi-channel effectiveness – a single point in which you can manage web, email and mobile channels
  • Branding – consistent brand identity through shared messaging and layout
  • Global impact – localized, translated or unique content for specific locations or markets